Fiverr launched a dedicated AI Video Hub on March 23, 2026, giving brands direct access to independent creators who use generative AI to produce commercials, social content and brand films. The move comes as artificial intelligence puts pressure on Fiverr’s traditional marketplace, particularly lower-value freelance services.
The new hub brings together a curated group of AI video directors and is designed to connect businesses with creators without the large production crews, agencies and lengthy timelines associated with conventional commercial video production.
AI video demand accelerates
Fiverr said searches for AI video creation increased 66% during the second half of 2025, based on data from its Business Trends Index. The company is using that demand to expand its role in AI-assisted creative work while its broader marketplace adapts to changes caused by generative AI.
Among the creators featured in the hub is Stockholm-based AI video director Billy Boman, who has worked on projects for Google, Universal Music Group, YouTube and Klarna.
The hub also includes The Dor Brothers, known for creating Snoop Dogg’s first AI music video, which Fiverr said attracted more than 20 million views within 48 hours. Other featured creators include Julien Nicaud, Too Short for Modeling and Jagger Waters.
To mark the launch, Fiverr installed a hillside display near Cahuenga and Lakeridge in Los Angeles featuring Boman’s name in letters about 30 feet high and 230 feet wide.
Fiverr Chief Marketing Officer Matti Yahav said, ‘For decades, brand video has been at the mercy of the Hollywood production playbook: big crews, big agencies, big budgets, and months of lead time. That model is breaking. The directors in this hub are producing work that stands next to anything coming out of a traditional studio, and they’re doing it faster, leaner, and for a fraction of the cost. We put a 30-foot sign on a hillside in LA because this is where the entertainment industry has always announced what comes next. This is what comes next.’
Boman said, ‘A year ago, I was constrained by what was technically possible. Now I’m constrained only by what I can imagine, and that changes everything about how a brand can tell its story. My name on that hillside next to one of the most famous landmarks in entertainment history says something about where this industry is heading. The old gatekeepers built incredible things. But the gates are open now, and the directors walking through them don’t need a studio lot or a seven-figure budget to deliver at that level.’
Pressure on Fiverr’s core marketplace
The AI video launch came as Fiverr was already dealing with weaker demand for simpler freelance services. In its 2025 annual report, the company said the growing adoption of AI had created headwinds for simple and low-skilled services, while demand for higher-skilled and more complex work showed a different trend.
For full-year 2025, Fiverr reported revenue of $430.9 million, up 10.1% from $391.5 million in 2024. Services revenue, which includes products such as Fiverr Ads, Seller Plus and AutoDS, rose 50.9% to $133.4 million, while marketplace revenue fell 1.8% to $297.5 million.
Fiverr also reported that marketplace gross merchandise volume declined 2.2% in 2025 to $1.073 billion. Annual active buyers fell 13.6% to 3.1 million, while annual spending per buyer increased 13.3% to $342.
The pressure continued into 2026. In the second quarter, Fiverr reported revenue of $97.8 million, down 10% from $108.6 million a year earlier. Marketplace revenue fell 15.5% to $63.1 million, while annual active buyers declined 21.9% to 2.7 million.
At the same time, annual spend per buyer reached $368, up 15.6% year over year. Fiverr said clients completing projects worth $1,000 or more grew 13% year over year on a trailing 12-month basis, reflecting its effort to shift toward higher-value work.
Fiverr Chief Executive Officer Micha Kaufman said, ‘What we’re seeing right now is an accelerated evolution of the freelance economy. Our second quarter results reflect a market that is changing faster than expected, driven by rapid AI adoption. As a result, we are focused on repositioning toward higher-value work. While AI absorbs high-volume, low-value, transactional tasks, it is also unlocking the need for longer duration projects where AI tools enhance human expertise, workflow management, and accountability.’
A broader shift toward higher-value work
The AI Video Hub is part of a wider strategy rather than a standalone product change. Fiverr has been investing in matching technology, workflow tools and AI-native capabilities while targeting more complex projects that require human expertise alongside AI tools.
In its second-quarter results, the company said transaction volume was down 10% or more year over year across the majority of projects below $1,000 on a trailing 12-month basis. Writing and translation experienced declines of more than 24%, according to management’s earnings-call commentary.
Projects worth at least $1,000 accounted for 15% of completed project gross order value on a trailing 12-month basis at the end of the second quarter. Programming and technology, along with graphics and design, were among the fastest-growing areas for those higher-value projects.
Fiverr has also indicated that the pressure is broader than individual service categories. The company said marketplace traffic and demand had decelerated in recent weeks and that the weakness had continued into the third quarter.
The AI Video Hub therefore gives Fiverr another channel for capturing business spending on AI-enabled creative production. The company has not disclosed separate revenue or transaction figures for the hub, so its contribution to Fiverr’s financial performance has not yet been reported.
As of September 2026, Fiverr continues to describe its business as undergoing a multi-quarter transformation toward higher-value work. The company is maintaining its investment in AI-related capabilities while addressing declining demand and traffic in parts of its core marketplace.